Where Heritage Meets Healthier Hair.
Tawil Beauty was born from a deeply personal challenge. During years of frequent hospitalizations and long-term medication after becoming a paraplegic, founder Jessica Tawil experienced significant hair thinning. In search of restoration, she returned to the botanical oil blends her mother had used for decades — rooted in Lebanese self-care rituals passed down through generations.
It began with thinning hair — and a mother's remedy.
Modern hair care too often treats the strand and ignores the source. Jessica's answer came not from a lab, but from memory — the cold-pressed botanical oils her mother used, refined over generations of Lebanese ritual. What began as a return to tradition became a journey of renewal: ancestral wisdom, reimagined through intentional, modern formulation.
Scalp-First Ritual
Healthy hair begins at the root. Our two-step system prepares and nourishes the scalp first — so every active absorbs where it matters most.
Clinically-Inspired Actives
Every ingredient is selected on the basis of published cosmetic and dermatological research. Nothing is included without a documented purpose.
Rooted in Heritage
Cold-pressed botanical oils drawn from generations of Lebanese self-care, refined into modern, elevated formulations — vegan and cruelty-free.
I didn't set out to build a beauty brand. I set out to restore my own hair — and in doing so, rediscovered the rituals my mother had given me. Tawil Beauty is that heritage, refined and shared.Jessica TawilFounder, Tawil Beauty
The Core Values.
Vegan & Cruelty-Free
Plant-based formulations, never tested on animals.
Clinically-Inspired Botanicals
Actives backed by published research.
Lebanese Heritage
Rituals passed down through generations.
Thoughtfully Formulated
Fewer ingredients, each with a purpose.
The Ritual Set is our foundation, not our finish. Tawil Beauty is thoughtfully building a complete hair ritual — tools, treatments and traditions — for those who believe care should feel personal, grounding, and deeply nourishing.
Begin Your Ritual
A scalp-first, two-step system for visibly fuller, stronger, healthier-looking hair.
Shop The Ritual SetClinically-Inspired · Vegan & Cruelty-Free · Free U.S. Shipping